Today is your lucky day.
I’m going to give you a step-by-step formula on how to market yourself (in an unusual way) that a lot of people don’t know about.
This is very simple and you can market yourself to the whole world and make a lot of money from your business. First time entrepreneurs need to know that there isn’t a magic box or person with all the answers they need on marketing.
Your own path to success will be different than someone else’s.
Marketing yourself is a skill every business owner needs to master. You should be prepared to put your best foot forward at all times. When you understand the basics and you would be prepared to position yourself as an expert.
Here are six proven strategies on how to market yourself successfully and effectively to potential clients:
1. Identify your niche.
What are your interests? Your talents? Your passions? Think of the ways you already bring these elements together and explore the possibilities for how you can engage them in innovation and problem solving. Focus on the uncommon things you have to offer.
2. Seek recognition for your expertise.
Showcase what you know by building a knowledge base. Grow your reputation and promote your informed opinions. The hallmark of expertise is figuring out what’s information and relevant. Develop relationships with thought leaders and media representatives in your field and your community.
3. Share your wisdom with others.
Always write prolifically about what you know to get your name in front of people as an expert. Contribute articles and blog posts any time you have the opportunity. Make sure it’s informative, well written, timely, and valuable to your readers.
4. Build a community.
You need to create a network of like-minded people in your field and work on connecting deeply and really getting to know one another. Real expertise is always drawn to other experts, and in their company you can open up a whole world of new possibilities.
5. Provide your service to other people.
Become a trusted adviser and do what you can to help as many people as you can. How can you use what you do to be of service to others? Maybe you can offer your talents to a local nonprofit or set up an internship or mentoring opportunity to help someone starting up.
6. Be social savvy.
Spend focused time on social media tools such as Facebook, Twitter, LinkedIn, Instagram and electronic groups in your field. Share some of your expertise for free, and you can begin building a fan base who trust you and look to you for expert advise.
Remember who you are. Strive to protect your brand name.