How to promote your small scale business online and offline

How to promote your small scale business online and offline
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Getting your business known to the public with the aim of making the people to patronize you is known as advertising. You can promote your small scale business easily by getting it online for potential customers to see. Advertising is very relevant in business as it exposes your enterprise to the world.
Promotion can be defined as ways a company communicate to let people know about the existence of their products.
A product is definitely anything presented to the market for presentation, and attention. It is therefore anything capable of satisfying human wants. It is not limited to tangible things. It can still be a service.
One of the simplest and popular methods you can promote a small scale business is through the distribution of print media that contains the business information. These printed materials include complimentary cards, flyers, banners, catalogues etc. It is usually advised to hire a good graphics designer that has the innovative approach to branding, you will not want to hire someone that collects your money and at the end the logo you asked for looks like this.
Graphics designers make a brand stand out among the rest so you need to be careful when choosing yours. Branding gives your business an identity, so you have to choose a good brand name to be recognized by the public.
You may be thinking that you are spending too much money to promote a small scale business, but to a serious minded entrepreneur, advertisement is a normal and part of a business strategy to improve the customer base and patronage.
Advertising can be carried out in different platforms including social media, radio and TV broadcast, sharing flyers, placing banners at specific positions, etc. Promotions are also done on the internet through platforms like Google Adwords. Google Adwords allow for businesses to pay for advert placements while Google in turn advertises their services for them online.

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See ways you can promote a small scale business, Number 3 is very important


Create relationships

After the period of registering your small scale business, you are now left with how to get it booming with customers coming from left, right and center. You are not alone as so many new small scale businesses and even large businesses face this same issue too. You need to go ahead and build relationships with potential customers; exchange contacts with people you think will need your service sometime in their life. Don’t be that businessman or woman that does not talk or interact with people.
Most long term relationships that people benefit from are usually the ones they did not even think would turn out to be beneficial to them. At events, be polite enough to try and build connections and tell people about yourself and what you do.


Request for referrals


Send messages to your friends on Whatsapp, Facebook, Twitter, Telegram etc. Inform them to link you up with people. By doing this, you are creating room for more persons to reach out to you. You can still request for referrals through word of mouth after rendering a service to your clients. This is achieved only when you are very jovial. You need to be very friendly to people so as to achieve these referrals.


Create social media accounts


Social media was not built only for personal chats, you can also use it to promote a small scale business. It is one great avenue where businesses now get their customers. Platforms like Facebook now have Instagram where you can post pictures and videos about your business and get customers to patronize you. Make use of your smartphone wisely and boost your customer base.

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Network with other business owners


Networking with other business owners also helps to promote a small scale business. Link up with people in different industries and get make them know your own line of business.

About Sifon Udoh

I am a geography graduate and a graphic designer. Passionate about sharing ideas and tips online.

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