Here we have logos of popular companies that even the brand names were not placed on to their design, But I’m guessing that at least 99.99% of people on the earth could recognize and name the brands each logo represents.
A logo is a very important part of your company’s brand, and it makes a significant impact on a company’s public perception. But, hey, if global public recognition and world domination in your industry is not good enough for you, here are a few more reasons why your business needs a logo:
Importance of logo in every business
1. Reveals your brand’s identity
Remember the old Westerns cowboys branded cattle? They did it to mark ownership and that is one of the importance of logo. Your logo should do the same thing to your business (taking off the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo tells ownership. It can communicate to the world/potential clients who you are, what type of products or services you sell, or what benefit you offer to your consumers.
The foot logo leaves little doubt about the product the company sells, Its a footwear company. From the illustration anyone would simply understand.
2. Invites new customers to get to know you
Globalization has made the world change, We don’t live in a monochromatic world. People are drawn to interesting design and colour. The logo that you place on your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product or service. Attractive logos make customers want to patronize.
3. Distinguishes you from the competition
There are different symbols that come to represent particular industries or products. For example, how many burger places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge burger? A good logo shows who you are, but it should also distinguish you from everybody else in the business. A good logo should dare to be different from others. Must be 100% unique.
4. Importance of logo: Facilitates brand loyalty
Brand loyalty is a big thing and something every company needs to foster. A recognizable and familiar logo goes a long way toward creating brand loyalty. From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new.
These logo is bright, beautiful, distinctive, and interesting enough to be memorable. Its placement on products would make finding them on a crowded shelf quite easy.
5. Can be everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.