Currently the world’s population is at roughly above 7.5 billion people. Majority of these individuals (about 1 billion of them) are already a large part of the worldwide work force, and so, have lesser time during the day to carry out all their domestic activities. While these could be from washing the dishes to cooking, cleaning their houses, and many others, a peculiar business opportunity was discovered, and has gone on to turn to a billion dollar industry today.
This is the laundry service business.
Almost everybody loves the feeling of wearing neatly washed and ironed clothes everyday when they go out and even at home. They appreciate the feeling they gain from it, but are mostly too lazy wash their clothes by themselves. The busy schedules of this people working a 9 to 5 job daily keeps them busy and away from their basic tasks; like doing the laundry.
During the weekends when they’re finally supposed to have enough time to do all they can, they only end up cleaning their homes and heading out to go out with their friends, while just a few really take out time to wash their clothes that were worn and dirty as well.
This very large group of individuals that are lazy in Nigeria, Africa, and every other place around the world have made the laundry service business a lucrative one to start up and be successful, since the market is always available and vastly abundant.
The laundry service business is the way of washing clothes and linens professionally for a community, through the use of washing machines or other traditional means like washing with hands. This service usually comes at fee, after which the individual may pick up the clothing from the dry cleaner when a certain number of days have elapsed.
What Is The Laundry Service Business About?
1). Dry Cleaning:
This being one of the most obvious domestic problems is the key revenue revolver in the laundry service business industry. Since a large number of people in every locality want to dry clean their fabrics at their convenience, the business sector continues to grow.
2). Ironing Clothes:
While dry cleaning also has to do with ironing the clothing after the final wash, some individuals literally bring in their own rumpled clothes just to have them ironed by laundry service providers. This creates a less stressful revenue stream for a dry cleaner since they only have to focus on just ironing the item.
They can charge as low as 100 Naira per clothing ironed and if they dropped up to 10, it results to 1,000 Naira. This way can cause a dry cleaner to make as much as 100,000 Naira extra monthly, from just ironing clothes for people.
Benefits Of The Laundry Service Business
1). It is very affordable to use a dry cleaner.
2). Your laundry gets done fast.
3). The service is all about convenience.
4). It is very affordable to set up.
5). Professional results get delivered.
6). It improves the personal hygiene of the customer that pay for the service.
7). Protects the quality of the clothing.
Facts About The Laundry Service Business
1). The prices are based on the cost of doing business.
2). Not every stains can actualy be removed.
3). Damage to clothing happens a lot.
4). Clothes that are dry cleaned last longer than hand washed clothes.
5). Clothing can shrink.
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Setting Up Your Laundry Service Business
1). Register The Business And Get The Necessary Permits:
Starting a dry cleaning business in many regions around the world requires you get a special kind of permission. In the United States of America, it is highly regulated, but in countries like Nigeria, it’s an entirely easy business to set up. After the verification process and permit collection you need to run your laundry service business, you can then go ahead to setup the location.
2). Select A Good Location:
Choosing the right place for a dry cleaning business is highly crucial to its success. The best locations are usually highly trafficked areas. By situating your dry cleaner beside a road motorists ply a lot, with a bold sign board advertising your service, your client base would grow faster than that of a dry cleaner in a quiet neighbourhood.
Another place to choose a location is within a private estate, but close to the relaxation spots. The regular influx of people in those areas would get them to notice your business faster and so, grow your patronage.
3). Purchase The Dry Cleaning Equipments And Resources:
After selecting a great location to setup your dry cleaning business, you should acquire all the equipments that’d help make your business services efficient. Some of these include:
- Washing machines.
- A big washing basin to separate and soak different fabrics and colours of clothes.
- A good and powerful generator set to power your laundry business incase of an electricity outage in your community.
- A garment conveyor to hang the finished clothes.
- An ironing table to straighten and fold the dried clothes with an industrial steam iron.
- Laundry detergents specifically used by dry cleaners.
- A water storage or tank.
- Wooden shelves.
- Clothe hangers.
- Two employees.
And a whole lot more.
4). Market Or Promote Your Laundry Service Business:
After you have finished setup your laundry service business, you can go ahead to promote it by doing some of the following:
- Placing a large banner outside your dry cleaner place
- Distributing flyers in the surrounding neighbourhoods.
- Promoting the laundry business during social events organised in your locality.
- Branding a vehicle to be used in a pick-up & drop-off service.
- Offer some free services to customers.
- Price your items fairly to have loyal clients.
- Go the extra mile in your customer service.
A Short Feasibility Study On The Laundry Service Business
Initial Start-up Capital (Naira Value)
Business Registration = ₦35,000
Rent = ₦250,000 a year (this rent value is for a modest neighbourhood with a lot of people)
Equipment Costs = ₦120,000 (This is if you are only purchasing one washing machine and using other basic items).
Expected Income (Naira Value)
Cost of dry cleaning each cloth = ₦300 (This price varies as suits, bed sheets, white clothing, curtains, and several other items have different prices).
Average number of clothing an individual usually brings in at a time = 12
Average number of daily customers = 14.
14 customers x 12 clothes = 288.
168 x ₦300 = ₦50,400.
This daily revenue calculation is based on the assumption that the business has already built a modest customer base and is at least 6 months old in a trafficked environment.
Challenges Of The Laundry Service Business
1). Some clothes occasionally gets missing.
2). Some clothes get burnt during ironing.
3). Poor electricity supply.
4). Lack of of highly trained staffs.
5). Short delivery times.
6). Clothes can sometimes go from dirty to worse.
7). Accessibility to clean water.
8). Creating a reliable client base.
9). Lack of sunlight on Rainy Days.
The laundry service business being one of the largest small scale business with a vast customer base, has overtime proven to be a highly profitable business for new and existing businessmen. With a good location, highly skilled workers, and an good customer service, you can grow a successful laundry service business in one year.